There are also several other minor (and less controversial) differences between the posters, including the removal of Chewbacca and the size of the stormtrooper army featured at the bottom of the image. Chinese Version of The Force Awakens Poster Noticeably Downplays the Only Black Actor And removes Chewbacca completely By David Griner DecemSure, there are a lot of different ways to. CNN Chinese state media has hit back against claims that the poster for Star Wars: The Force Awakens used in mainland China deliberately leaves out or downplays characters of color. A 2013 Italian marketing drive for the film 12 Years a Slave allegedly chose to highlight secondary characters, played by Michael Fassbender and Brad Pitt, over the film’s black star - Chiwetel Ejiofor. It turns out, according to Entertainment Weekly, that this is not the first time a Hollywood marketing campaign has 'whitewashed' a character. The difference in size, between the two posters, is undeniable and has led to accusations that Disney’s China office is trying to downplay the role of the character (a pretty serious accusation if you ask us). Are the two things linked and is Disney selling out on a cynical level that goes against the core values they profess to promote? It can certainly be argued Disney’s promotion of the upcoming Star Wars film has a color-bias. From my point of view it was a design decision since the chinese font doesnt cover the storm troopers like in the western-poster they wanted to keep the uniformity of the left and the right side, so someone - in this case the 'black guy' was moved in the middle. That’s right, the main character has been downgraded, it’s not a cruel Photoshop trick and you’re (probably) not high on LSD.Īlthough it has been a year since the Sony hack publicized an unnamed producer stating his belief international Hollywood audiences are racist, the story again gains relevance with the new The Force Awakens poster. The Star Wars: Force Awakens Chinese Poster Looks Suspiciously Different. In other Star Wars related weirdness, the official Chinese theatrical poster for The Force Awakens has been unveiled, and it’s a lot like the North American posterbut with a few somewhat controversial changes. The poster comparison received worldwide attention yesterday after one fan pointed out a glaring – and startlingly obvious – modification, actor John Boyega’s character had been shrunken to the size of a half-eaten dumpling. If you take a close look at the above posters (the one on the left is the UK poster, the one on the right the Chinese version) you’ll notice a major difference in relation to the size of the film’s main protagonist. Is the Chinese version of the new Star Wars poster racist? Yes, according to the social media world (the title is a bit of a trick question).
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